Sustainability to us
More than just a buzzword.
At Alp N Rock, mindfulness has always been in our DNA. We believe that in many ways, sustainability and mindfulness are synonymous. Of course, we aim to be economically sustainable, but beyond that, we strive to fulfill the social and environmental responsibility that is a fundamental part of being an ethical company. We keep this ethos close to us along each step of the way - from how we choose our materials, to our factory selection, all the way to the closets of our valued customers.
Things of quality have no fear of time, so our job is to create pieces that transcend trends and can be worn and loved for many years. We encourage everyone to invest in fewer pieces with longer lifespans: when you do this, you use your dollar to vote for a more sustainable world. We care about the future of this planet, which means that in the coming years you will continue to see us prioritize our social and ecological responsibilities.
Eco-friendly materials
The materials we use are incredibly important to us - this is why we try to include eco-friendly materials whenever possible. Both collections launched in 2020 feature the highest use of sustainable and environmentally friendly materials yet. Below are a few of our regulars:
Bluesign®
A system that ensures a variety of criteria are met along the textile supply chain including worker safety, environmental impact and many more.
Certified Organic Cotton
Cotton grown with less water usage and no toxic chemicals to protect our farmers and ecosystems.
Recycled Polyester
A fiber made from post-consumer plastic processed to use less energy than regular polyester.
Primaloft®
A sustainable, cruelty free and synthetic alternative to down-feathers.
TIMELESS DESIGN & MINDFUL CONSUMPTION
Our intention is to design clothing that can be kept and loved for years. This is why we use high quality materials and create timeless designs that can be worn during any season, for any occasion. When you invest in a clothing with a long lifespan, you are creating a more sustainable wardrobe and a better future.
Reduce waste & introduce recycled materials
We simplified our packaging, leaving only the essentials and reducing our waste. As of 2021, all of our external packaging is also made from eco-friendly, recycled materials. We will continue on this journey of sustainable packaging by working with our suppliers to eliminate virgin plastic.
Transparency
We want this to be an open conversation. This means sharing our progress, successes and challenges with you. This is why we are publishing our first Sustainability Report for 2020/21. Read our report to learn more about what we have already accomplished, the issues we are addressing and the path we are paving for the future.
Giving Back
Ethically Produced
Cruelty Free
Eco-Friendly
Vegan Leather
Faux Fur