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Our Story

Our Story

Established in 2009, Alp-n-Rock started out of Susanne Reich’s garage in Southern California with only four sketches. Inspired by her Swiss roots, she created a brand that started as mountain lifestyle clothing with a passion for quality, the environment, and the outdoors. Since then the brand has expanded to include a full outerwear collection, a studio line and equestrian apparel.

As a premium sport-fashion brand rooted in the belief that the greatest luxury is the ability to give back, our mission at Alp-n-Rock is to help others. We donate up to 10% of profits to Room to Read to fund scholarships to girls in developing countries, providing the lifelong gift of an education.

Alp-n-Rock provides unique life-style fashion for those who have a passion for an active outdoor life. We strive at Alp-n-Rock to create one-of-a-kind timeless clothing that combines fashion and functionality. From our signature tops to a carefully curated outerwear collection, we provide versatile pieces that paired together, create chic looks. We hope with every item you wear you invoke the passion, creativity, and adventurous spirit we put into each garment.